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Here’s How Business Analytics Has Evolved Over Time [Trend Analysis]
How have businesses used big data analytics in the last decade? This infographic explores how analytics have been reported by industry research over time.We’re going to debunk a common idea today. Are...
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Our 10 most popular (and free) sales enablement resources
Looking for sales enablement resources? You’re not the only one. This list identifies our 10 most popular sales enablement resources.Exciting news, everyone! The Accent team has just launch a brand new...
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5 Ways Content Marketing Can Help Sales Succeed
High quality content can have a huge impact with buyers in the sales cycle. Here are 5 ways marketers can use content to help sales teams close more deals.Marketers have a lot on their plates. Between...
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10 Surprising Statistics on Sales Enablement ROI
Learn the industry statistics on the positive financial outcomes gained through Sales Enablement initiatives with this research compilation.If you’re considering starting a sales enablement initiative,...
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How to map content to buyer personas: part 1—figure out your audience
Use this guidance and infographic to learn how to identify your target audiences as part of this series on mapping content to buyer personas.A popular (and incredibly effective) trend in marketing and...
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How to stay on top of sales and marketing alignment
Have past attempts to align your sales and marketing teams failed? Learn how to stay on top of sales and marketing alignment with this infographic.Sales and marketing alignment is talked about a lot by...
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Are you a content selling rockstar? (Quiz)
Everybody and their mom is doing content selling these days. Find out if you are rocking your buyers with awesome content or fading into the background.Is your content selling process the mainstage...
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7 best practices for setting effective sales quotas
Put strategy behind your sales quotas. These 7 best practices will help you create balanced, fair sales quotas that help everyone meet their goals.Sales quotas are tricky. If you set the bar too low...
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All Right Turns: the future of B2B sales productivity
The future of B2B sales will look a lot like UPS' efficiency formula: tracking sales rep activity to create a highly productive and efficient workforce. “What are we doing here?” To many CEOs, and...
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3 big problems with CRM (and how you can fix them)
Three problems with CRM are costing your company big time. This infographic covers what those problems are, how to fix them, and how much money it saves.CRM isn’t perfect. In fact, most sales reps...
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How to map content to buyer personas: part 2—build out your personas
Use this guidance and free template to learn how create useful, relevant personas for your buyers as part of this series on mapping content to personas.A popular (and incredibly effective) trend in...
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9 ways you can start improving sales execution through sales enablement
Looking for a quick start to sales enablement? Use these 9 pieces of advice to start improving sales execution and efficiency today.Let’s come to terms with a sad truth today: sales enablement isn’t...
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5 areas of visibility every sales coach needs
What do sales managers need in order to coach effectively? Visibility into what’s wrong and what’s right in their sales process. Here’s how you get that.Imagine walking up to a stranger on the street...
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3 reasons why mobile apps are crucial for sales enablement
Is mobile access to sales resources and tools really that important for sales reps? Learn how it affects selling time, revenue and buyer engagement. Do your reps have mobile access to sales resources?...
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How to shorten the B2B sales cycle: 4 proven strategies
What would a 16% shorter sales cycle mean for your company? Find out how top performing B2B companies shorten the sales cycle with 4 proven strategies. If you’re in B2B sales, you’re probably familiar...
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How to map content to buyer personas: part 3—the content audit
Use this guide and free resources to learn how identify the best content for each buyer persona and buyer journey stage when mapping content to personas.A popular (and incredibly effective) trend in...
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Do you need to upgrade your marketing asset management platform?
Is your marketing asset management platform sufficient for your needs… or is it holding your marketing strategies back? Use these 5 signs to find out. If you’re considering changing your marketing...
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Don’t “Half SaaS” Sales Enablement
Are you taking a “half-SaaS” approach to sales enablement? Don’t back yourself into a corner. Learn how to choose a scalable, sustainable sales solution.There are a lot of SaaS sales enablement...
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How to make the most of your sales reps’ personalities
Use this article and infographic to learn how sales managers can assess and combine sales reps’ personalities to form highly effective selling teams.Recently, I was reading over a blog post from...
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Where Content Marketing Fails (And How to Fix It)
There are a lot of great things about content marketing, but it misses the mark in one major area: the sales cycle. Learn how content selling helps. The Problem Content marketing is popular for a...
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